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The lead generation is the process of creating interest in any stranger for a particular product or service and turn the potential prospects to customers. In recent times, the least effective lead generation technique is print media. The lead generation process can be broadly classified into inbound and outbound marketing. 1.   Inbound Marketing The process of inbound marketing aids potential customers to find the websites of businesses to create an early awareness about the product/ service. The inbound marketing process develops an awareness that would lead to brand recall and successful purchasing of the product/service. 2.   Outbound Marketing Outbound marketing techniques support inbound marketing efforts. Outbound marketing is done with a call-to-action effect and is highly targeted. The lead generation companies in the UK carry out both inbound and outbound marketing processes to produce quality leads. 3.   Content and SEO The content

The data mining process involves hunting for data, collecting the relevant data and then structuring them to provide meaning that would deliver more value to the raw data. Data mining enhances the value of unprocessed data to multiple folds. It enables the organizations to study the patterns, various trends and analyze them beneficially that otherwise would not be known explicitly. The best data mining companies involve this process to produce useful information from the available raw data. The data mining is beneficial to all businesses of different levels to carry out steps with proper knowledge about the sector, industry as well as competitors. Data management has emerged to be an instrumental part of all organizations across sectors and industries. Data management is implemented in the marketing and retail businesses. The companies use data to build their business models backed up with the data. The data is used to predict how the customers would respond to