BDS Services

The lead generation is the process of creating interest in any stranger for a particular product or service and turn the potential prospects to customers. In recent times, the least effective lead generation technique is print media. The lead generation process can be broadly classified into inbound and outbound marketing. 1.   Inbound Marketing The process of inbound marketing aids potential customers to find the websites of businesses to create an early awareness about the product/ service. The inbound marketing process develops an awareness that would lead to brand recall and successful purchasing of the product/service. 2.   Outbound Marketing Outbound marketing techniques support inbound marketing efforts. Outbound marketing is done with a call-to-action effect and is highly targeted. The lead generation companies in the UK carry out both inbound and outbound marketing processes to produce quality leads. 3.   Content and SEO The content