Let’s understand what Controlled Circulation is
So, what is Controlled Circulation ? We will start with the definition first. Controlled circulation can be the most tactical method for a magazine to develop itself and become successful in a competitive and overfilled market.” This way, a magazine can earn an ardent audience. So we ask if the most obvious attribute of controlled circulation magazine is that they are free, how do they generate money? Circulation is beneficial to free magazines because they depend on a quantified audience to accomplish advertising revenue. They need to determine to their advertisers that they have a readership of so many people within a particular demographic. There are different types of controlled circulation distribution as such: Types of Controlled Circulation Distribution: 1 1. Bulk Drop Method –pro: needs a diligent choice by the consumer to pick it up -con: trouble of proving readership- cannot determine the readership to advertisers 1. Consumer List Rental Method