Let’s understand what Controlled Circulation is

So, what is Controlled Circulation? We will start with the definition first. Controlled circulation can be the most tactical method for a magazine to develop itself and become successful in a competitive and overfilled market.” This way, a magazine can earn an ardent audience. So we ask if the most obvious attribute of controlled circulation magazine is that they are free, how do they generate money?

Circulation is beneficial to free magazines because they depend on a quantified audience to accomplish advertising revenue. They need to determine to their advertisers that they have a readership of so many people within a particular demographic.

There are different types of controlled circulation distribution as such:

Types of Controlled Circulation Distribution:

1 1. Bulk Drop Method

–pro: needs a diligent choice by the consumer to pick it up

-con: trouble of proving readership- cannot determine the readership to advertisers

1. Consumer List Rental Method, eg. most often used in Business-to-Business magazines

2. Distribution through Canada Post Method, hard to do because of limitations to weight, trim size, Publications Assistance Program (PAP) needs at least 50% of what is distributed to be addressed to subscribers

3. Direct Distribution Method, which is placing magazines directly on the doorsteps of the target audience utilizing a private carrier.

The direct distribution method is famous because it provides a highly desirable demographic, in large numbers, at an economical price.

This method is useful because they have discovered that they're demographic usually lives within the same or similar geographical areas. That is, people with comparatively the same level of household income, tend to live in the same neighborhoods.


BDS Services examines a business’s interior and exterior environment and enhances their database by conducting intelligence surveys to help our clients make knowledge-driven decisions. In short, we are experts in enhancing businesses’ database by conducting intelligence surveys.
Location: Mumbai, Maharashtra, India

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